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Power, Persuasion & Negotiation Strategy

4 hours
All levels
0 lesson
0 quiz
0 student

They say that “everything is negotiable”, so why don’t we all do it all the time? Mostly that sense of intimidation we feel comes from the lack of knowledge… and there is clearly a ‘best practice’ way to go about it, so let’s start at beginning. By analyzing people’s sources of power, we understand how to create additional power of our own and strip it away from our counterpart. Persuasion was written about as long ago as 500 BC by Aristotle who spoke of ‘modes of proof’ in his work on rhetoric. Walking into a marketing agency today and modes of proof are still spoken about! With the tools of power and persuasion should we immediately start out negotation? NO! at least, not necessarily, because sometimes the best negotiation strategy is to not negotiate!


  •  What is Power and where does it come from?
  •  How are we persuaded in the real world?
  •  Uses of persuasion from marketing campaigns to small meetings
  •  Negotiation: do we split the pie?
  •  When to negotiate
  •  How to negotiate
  •  Opening the deal and closing the deal


While negotiation has obvious benefits in our professional lives, it is equally useful for our personal lives! This training caters to everyone including business executives, entrepreneurs and students.




Day: Wednesday, 29-09-2021

Hours : 1 session / once a week 4 hours (13.00-17.00)

Location : Terres Rouges


Dirk Daenen, communication expert at the Ministry of Education, has lectured at universities around the world. He has given seminars at the European Parliament and Commission and assists a range of companies and people on public speaking. Dirk’s true passion is TED Talks. Dirk hosted his first TEDx talk in 2014 and has coached over 100 speakers to be on stage. He is currently the organizer for TEDxLuxembourgCity.

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Identifiant du cours: 6495

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Madame Selma KORAC
Tél.: 55 89 87 -204

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